Build your brand's success
Naming is a first act of care and connectivity of founder / CEO in breathing fresh life into his new product and company. Like naming a baby, naming a company or product with ecommerce potential goes a long way beyond its name.
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A right domain anchors the power of chosen name in a digital world to a number of essential growth advantages including but not limited to
2. Trademark: According to recent US Supreme Court decision in booking.com, domains can become trademarks.
3. Ecommerce and subscription revenues
4. Direct Access
6. Series of Funding for ecommerce businesses depend on a great domain.
7. Employee confidence
9. A great domain is 247 and 365 days banner of a product / company to unlimited worldwide audience forever.
When Michael Saylor transferred voice.com for not less than $30 Millions, he emphasized unique power and inherent value of domains. The annual SEC filings of companies include domains as assets. Cars.com domain alone was valued at more than $800 Millions as part of $2.5 Billions company valuation.
That is why domains are opportunities for creating and sustaining value and to gain catalytic growth advantage.
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